Brand manager @ Pernod Ricard
A senior marketing and business development professional with 8 years’ experience working for a range of retail, FMCG, government agency and event management companies.
My diverse background within the marketing roles has enabled me to think like an entrepreneur and an innovator with the insight and experience of a solid background in marketing strategy. I have a broad-ranging skill set and combine traditional marketing methods with new ways to connect and engage with clients, with a particular interest in digital and social.
Specialities: Business / marketing strategy and planning; customer engagement; consumer marketing, brand development, branding & identity, digital strategy and social media; pitches and tenders; sales and pipeline management; content marketing; key account management; coaching and mentoring, concept development, concept planning, new product launches, new business development, media planning, media purchasing, media agencies, advertising, advertising agencies, data-driven marketing, consumer insight, customer insight, market research, budget responsibility, team leadership, line manager, project management, account management, working within international organizations, portfolio management, close cooperation with sales organisation, trade marketing, FMCG.